Good and relevant content that is ever changing to adopt to the current needs of the viewing public is very important to your site staying competitive. When I started my first blog at FairyHanny I thought I had to produce fresh content every day i.e. I had to create new stuff. Well I do enjoy creative writing and poetry, though getting something new everyday seemed a daunting task. Then I discovered PLR – Private Label Rights. I have downloaded a lot of free stuff and purchased a ton of other PLR products. I use them in my blogs, adapting as necessary. Then my aim is to produce one post per blog per day. Sometimes that can just be a picture with a motivational quote. Get some Free PLR.
When the material posted is left undisturbed for long periods of time the significant drop in interest will be reflected in the loss of traffic to the site thus eventually rendering the site almost redundant. I found that when I neglected my first blog for months at a time, I didn’t get any likes or follows. It’s not Rocket Science – I know that as Rocket Science was part of my Physics degree course!!
If this happens it will be an uphill battle to get back to the original position of favourable SEO ranking status. Thus there is a need to stay relevant and current with the material posted at your site.
The following are some recommendations to help avoid being stagnant in relation to the site status:
• Get into the habit of regularly performing site reviews for all the content posted at the site. Questions such as;
- -is the material relevant to the current market needs,
- -are there any industry changes that would cause the current material to be redundant,
- -what is needed by those visiting the site,
- -any others that may require the reassessment of the content material currently featured.
• If it is a blogging material that is being assessed then this should be done without any reservations as blog material when left unchanged will then be categorized as boring and uneventful thus discouraging further interest in the postings.
• Making small changes is not good enough to consider the material fresh from any perspective. Therefore there is a need to revamp the entire content to ensure its freshness. Small changes will not serve to pacify the SEO standards adequately.
When I look back over the last few years I ask myself if I really want to spend time editing more than 400 posts!