I am following a course on How to be an Amazon Bestseller. Part of the course focuses on generating traffic to get sales so I decided to look back into my notes and PLR products to teach me more about generating traffic.
I found lots!
The basis of internet marketing is identifying a particular niche, product, area of interest, or need that you want to pursue, having a way to monetize it, getting traffic there, and then converting that traffic.
How much traffic we get, how well we convert that traffic, and how much each ‘conversion’ generates will dictate how much revenue and profits we make.
Over the past few years of building my business, I’ve distilled this ‘flow’ into a simple formula or exercise that I go through for any project I’m considering:
E – I – A – C
E – Evaluate my end goal. Am I trying to sell a product or promote an affiliate offer? Am I trying to attract visitors to click on an ad? Is there a viable market with enough traffic potential? Is it too competitive to pursue? What is the end result I’m after? From here I can now…
I – Identify what the best platform is: a website or blog, a video, an article, Web 2.0 sites etc. This is where I’m going to send traffic. It will also dictate what kind of content I need. Once I’ve decided what I’m trying to accomplish and where I’m going to send traffic, the next step is to…
A – Acquire the traffic, funnel it to my target. In most cases, this translates simply into getting good rankings for our target site & keywords. In other cases, it might mean targeting video sites like Youtube, Social Media sites like Facebook, etc. Once we’ve acquired the traffic, then we have to…
C – Convert it. This will be the ‘business model,’ how we make money: Adsense, affiliate offers, CPA, opt-ins, etc.
By taking the time to go through and answer these questions, you’ll have a much clearer idea of how to proceed.
One of the biggest ’causes’ for failure in online business comes down to a lack of clear direction – understanding what you’re trying to accomplish, and then figuring out the steps needed to get there.
The E-I-A-C “framework” will also help you avoid another of the most common pitfalls: distraction.
By this I mean trying one product, method, or tactic, not seeing huge success right away, then being ‘distracted’ by the next ‘big thing’. While there are plenty of bad products, courses, and tactics out there, the reality is that even the ‘good’ ones require some structure and discipline.
Phoenix Education 