Let’s trace that idea this week.
Ok, so how do we get onto Page 1?
Since we now know that ranking is only in relation to a search, we must first decide what searches we want to rank for – in other words, what keywords or keyword phrases. The ‘narrower’ our target, the more straightforward our strategy can be. If we’re trying to rank for a lot of keywords, we’re going to have to focus more effort overall, although as we’ll learn, we can ‘leverage’ thematically or semantically related keywords – meaning the efforts we make to rank for specific keywords & phrases, will boost our rankings for related words & phrases.
How do we decide what keywords to target?
If we already have our website(s), or know what niches/products/topics we intend to target, then we have some ‘range’ of relevant keywords & phrases that we want to rank for.
Which of these we want to rank for will determine where we apply our efforts. Obviously, those with higher search volume would be more desirable, however with higher search volume often comes stiffer competition.
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