Right, we will not go into the cliché about the Internet being an information superhighway.
But isn’t it that?
You cannot deny that!
Infoproducts implies the publishing of information-rich content on the Internet. This content can take any form, but generally when we speak about Infoproducts, we are talking about
- eBooks
- Newsletters
- Videos
- Audiobooks
- Podcasts
- Webinars
- Online courses.
Generally, this is content that people can download and store on their hard disk and withdraw it later according to their convenience or they can listen and learn. There is one more common strand running through all the Infoproducts – they must provide good content to the user; the best ones will also include a Call To Action!
There are three ways in which you can get into the Infoproducts business: –
- You could create the info content yourself
- Outsource it to someone so that you have your own product to sell.
- You could promote someone else’s product on your website or blog.
Whichever way, you are distributing informative content.
One of the ways to distribute this content is through affiliate marketing. If you are going to promote products of other people, you could select the available products from an affiliate network and sell it through a service like Google Ads (used to be known as AdWords). In that case, you would not need to have your own website or blog even. However, you could also sell such a product directly. Selling makes a good option if your product is good quality. Using methods such as SEO, viral marketing, social networking, and such, you could build a brand presence for your product and garner a market for it. Once that is created, you will find that your product starts earning for you an unending stream of income.
Writing your own content is one of the best ways to move up Google rankings. I find this is great for creative writing or personal stories such as Travel Blogs. However it can be very time consuming – but very rewarding!
If you have your own product, there are many more advantages. Number one, people associate you with someone who is an expert in the subject. Your name in the byline means a lot for your credibility. This will ensure that your other products get a niche for themselves too.
Now, having your own product does not mean that you must sit and create stuff yourself. You could outsource work quite easily. On job sites such as Fiverr.com and GetAFreelancer it is quite easy to find professionals who would work for you at an attractive price, and give you the rights of their work.
For video content, you could publish interesting videos on YouTube and combine their impact with another product that you are selling. You can Outsource video making too. Or you can use your phone to record things – most modern phones have excellent video recording facilities. Editing the video is another issue altogether!
Your video should provide people with good information and at the same time include a link from where they can download an eBook or other product that you are promoting. That way, you can combine your marketing efforts and gain added benefits.
A great package for making your own videos is VideoMakerFX.com. There is a one-time fee for this package. It allows you to produce animated short videos very quickly.
Get the maximum mileage out of your Infoproducts endeavour.
If you are looking to stick with your online home business for a long time, you will need a presence on the Internet, and nothing works better than Infoproducts.
Phoenix Education 