SEO – more thoughts and ideas.
Business growth is always the ultimate goal in any endeavour undertaken, so we need to consider the elements that are needed to successfully monitor this growth in an efficient manner.
The following are some tips on how this may be effectively achieved:
Through the process of monitoring the search standing, the individual needs to be equipped with the proper understanding of how the SEO efforts work.
One of the recommendations would be to use the MarketingVox to help keep tabs on the search standing, through the page ranking with tools like Alexa and Google tool bar.
Making it a periodic practice to check the referral logs, to track the visitor’s movements within the site and the search terms that are being popularly used to find your site.
Being committed to the process of determining and monitoring the search standings is also something that should be considered in a long term time frame. This is because most of the results and information gathered can only be useful and effective if done for a reasonable amount a time, to ensure that accurate gauging is possible. You should be looking at trends in the data.
When is your site most often visited?
A specific day?
A particular time?
Sites like Facebook monitor this sort of data and it is very useful when placing ads.
Having clearly defined goals will also better facilitate the monitoring exercise as the SEO efforts will be better managed. Using suitable web analytics software would be advised at this stage to create a clearer picture of what is working and what is not.
Monitoring the page yielding traffic is also a metric that determines how well your page at your site is able to drive search engine traffic to it. As a webhost it is a pivotal element to the success of the page, to ensure its visibility to the search engines and to draw new traffic to the site as often as possible.