Search Engine Optimisation – SEO

I want to add a few articles about SEO and how important it is for developing an online presence. One of the methods I have focused on is to produce new posts every day (when possible). I am fortunate in that I have acquired a large amount of PLR ebooks and articles that I can use every day; I have enough on my hard drive to keep me going for years. The problem then is that it gets dated and some of the links no longer work.

Fresh content is one way of optimising and I will add a post on that next week. I find that adding images to my posts also helps with SEO as it makes it different. I am sure there are other people out there blogging with some of the same content, though the chances of them adding the same images is zero. I am working on a short post with links to some of the sites where I have managed to obtain free PLR, though it is a very easy Google search!

So what about some basics?

Trying to get the site optimally listed on Google or other engines should be a priority exercise. This should be part of the growth strategy of any online endeavour that is seeking success.

Literally meant to increase the site’s ranking of the web search conducted by the interested viewer, the SEO is one of the important ways to generate and direct traffic to a particular site. The higher you are on rankings the more chance you have of generating traffic. Simple concept.

The Basics

Monitoring the ranking of the site should be a priority to ensure the current efforts put into the content and choice of keywords to encourage the relevant clicks is the best for the site. Using complimenting platforms such as Marketing Vox will allow you to keep track of the page ranking with tools like Alexa and Google tool bar. All these will keep a regular check on your ranking and provide the feed necessary to facilitate a re-thinking exercise should you need to implement it.

Keywords are like the magnet or the eyes that are going to get the attraction of the SEO thus creating favourable ranking possibilities. The use of the most appropriate keywords will eventually make or break the success of the site’s ranking rate and this is the most important contributing factor from the viewing visitor’s perspective. Inserting the keywords into recognizable spots like the title tag and the page header will help too.

SEO ranking also takes into account the links the site manages to create. The integration of internal links is an easy way to boost traffic to the individual site or page thus creating a recognition element that is important. I really love it when people add comments as that also helps improve ranking. And links to other sites are a big bonus.