Help in making decisions.
Data bombards you. We have more data than we ever did due to the internet and storage technologies such as the cloud. It is great to slice the data in many directions you can think of and create nice-looking reports that impress your managers. However, when it comes to decision making, you must get to the point of making the decision. You will need to stop your data gathering and analysis and use what you must decide.
Computers give you the ability to divide your data in a way that makes sense for you or your company. But some people will spend hours deriving report after report, and none of them will get them any further in coming to a decision. They believe they need to see ten years of data instead of five. They need to see the impact of sales on each region, even though they are responsible only for one or two.
Data is a key component in the decision-making process. It can let you know who your customers are, how much they have bought, and it can even tell you who your customers are not. Information is also important to make confident decisions. Without the information, you could be shooting in the dark, and that is as bad as having too much information.
To help you overcome the situation of analysis paralysis or paralysis by analysis as many will refer to it, speak to your boss or the people who are going to be impacted by the data and your decisions. Ask them what they need from the data, and structure the reports around that information. Do not include any other data in the report. If you cannot defend the position based on the data they asked for, it does not belong in the report.
Do not be a hero when it comes to analysis. You may be tempted to show a different level of data to that required as it may show better insight. But, if it is not within the scope of your decision, save it for future analysis. It is okay to let managers know that further analysis is possible. They may even extend the deadline and the scope of the project due to this extra information. What is more likely to happen, however, is they will increase the scope while keeping the deadline the same. You have just given yourself more work to do by letting them know about this extra data.