Planninng the budget. Fixed cost of websites, advertising, social media, networking…
The following are some tips on how to ensure the budgeting exercise for the business in on track and effective:
Checking industry standards and sentiments of the time is something that needs to be done periodically as the percentages of revenue earning possibilities is often affected by the market behaviors.
The smaller the business entity, the more likely it is to be effected by the volatility of the market, and this is especially so when there is a downturn in the economy.

Designing an accurate spreadsheet is another essential element that should be included as part of the budgeting exercise. Making clear estimates on the revenue amounts expected against the percentages allocated toward tools and materials relevant to the business will give a clear overview of expected expenses incurred.
Factoring some degree of slack and avenues to cut cost can also be clearly reflected in a comprehensive budgeting exercise.
Understanding that there is bound to be a lot of movement within the economy that will eventually have some bearing on the business entity and then taking the necessary financial step to limit its liability will help to keep the budgeting exercise more realistic. Ideally this will also provide better for better cost cutting exercises that can positively contribute to the overall success of the business.