What: Search engine traffic comes from having your pages, articles, etc., showing up when someone does a search.
Why: It’s the ‘mother-lode’ of free traffic; search engines – in particular Google – can deliver huge numbers of qualified visitors.
How: Getting your pages, articles, etc., ranked on Page 1 for various search terms by having strong content, and enough “Total Backlink Value” – backlinks – to outrank other pages for your targeted search terms / keywords.
Pro’s: Very targeted, potential for huge volume.
Con’s: Can take a long time, requires considerable upfront and ongoing effort.
Search engines provide the ‘mother lode’ of free traffic. And while we don’t want to discount Yahoo and Bing, the overwhelming volume of search engine traffic comes from Google, so that is where we are going to focus.
We get search engine traffic by ranking, or being listed, for various searches. Someone types in a search, and clicks on one of the results. Our job is to show up as close to the top of Page 1 as we can, for the searches that are relevant to us.
Phoenix Education 