For SEO optimization there is nothing worse than using the wrong keywords, keywords that are ambiguous and misleading and keywords that are ineffective. The choice of keywords greatly dictates the traffic flow to the site thus creating the desired SEO ranking.
Keyword research is vital to any search engine optimization campaign and every exercise targeted at the site should take this into account. Potential viewers may not be able to find the individual’s site if the connective keywords are not used.
Also, using keywords that are deemed popular but have no connection to the material featured at the site will also pose problems as the visitors will eventually catch on to the ploy and perhaps take action against the site.
This kind of bad “publicity” is definitely not needed. Targeting the wrong keywords would also put at risk the cost invested into the endeavour, as it would basically mean that the money being used would not produce the desired traffic coming to the site.
This would then render the whole exercise a waste of time, resources and energy. Staying competitive through the use of proper keywords, that are relative to the material, should be the aim of the exercise.
Discarding misconceptions would perhaps be the first way to tackle the keyword research exercise. Most webhost’s make the mistake of having a preconceived idea of what the popular keywords should be that would draw the traffic to the site. This may not happen as imagined, due to the fact that the host is making this assumption or choice based on what he or she perceives the visitor would key into the search. Looking at the keyword search from a wider perspective would be better and more beneficial.
Take a look at this site if you want to know more about keyword research.