Using tried and true methods to optimize the chances of getting traffic to a site should always be extensively explored. Therefore looking into the possibility of using internal links to enhance interest in a site is definitely worth the effort.
Most seasoned internet marketers know only too well the benefits of using internal links, which link one page to another within their site. This facilitates efficient and quick access to information at the site without too many complicated processes.
Below are some points to consider which may assist in understanding the use of internal links:
Internal links are considered to be anchor text that should ideally be created using important keywords. These keywords are what are going to identify as the links between the homepage and the topic page – thus the keywords chosen should have a high connective element or value to the site.
If the words in the internal links correspond with those of the home page then the Google search will place a higher ranking rate, which will then enhance the search result for your potential customers.
Avoid using the term “click here”. Although it effectively informs the viewer of where to go for further information, it would be more enticing to use actual keywords that are connective to the material about to be viewed.
This would definitely increase the possibility of the viewer deciding to venture further into the site, especially if the words chosen are attention grabbing.
Most homepages have the highest ranking status of the site, thus using the links from this area should be done in careful fashion in order not to overuse or underuse this positive element.
These high ranking pages should ideally be linked to other money generating pages such as subscription sign up pages and email newsletter subscriptions.