Are you looking for a quick way to boost your income? Then keep reading. What I’m about to share with you is probably the simplest and most effective strategy for increasing your bottom line. It’s something you should do regularly. Put it on the calendar and make sure it gets done. Then sit back and reap the rewards.
Step one of this strategy is to identify your most popular pages. Don’t disregard pages like your contact page, your about page, and even your 404 error page. Most likely though, your focus should be on content pages. These will be the articles and blog posts on your site where you share your expertise or discuss a particular problem and how what you have to offer can be part of the solution.
There are various reasons why a page becomes popular. You could be ranking highly for a keyword. Or maybe you created content that’s often shared as a resource. Maybe one of your social media posts that link back to a page on your website went viral. Or maybe you have a popular pin of one of your blog posts. It doesn’t matter why these pages attract so much attention – at least not right now. It only matters that you identify them. To do this, run a report in your website analytics program.
Got that list? Great. Start pulling up two or three of the most popular pages and take a look at them. Go over each of these pages with a critical eye. The most important thing to look at is your call to action. What do you want a visitor to do after they’re done consuming your content?
Do you want them to sign up for your list? That’s always a smart choice. How easy do you make it for them to do this? The first thing to check is to make sure the opt-in form is working. Next, consider if you’re asking for too much information. Every additional piece of info – even the first name – will reduce your conversion rate. Speaking of which, what else can you do to improve it? Are you split testing different headings, different opt-in forms, and even different lead magnets? If not, make a plan to do so.
Maybe your goal is to engage with your audience via comments. Is that working for you? If not, consider reworking the call to action, or consider if you and your business would be better served if you made your visitors an offer.
If you’re already doing that, great. How is it converting? What could you do to improve this conversion? Step back and really look at the page. How can you make it work harder to earn you money? Try something. See if it works. If it doesn’t, try something else. Make these most popular pages more profitable. Then move on to the next batch of pages from that report you pulled. Rinse and repeat and then circle back in a few months and see if you can do even better.