Welcome to a New Year and some New Ideas. Lately I’ve been looking at improving traffic. There are lots of ways to pay Google or Facebook to get more people looking at your ads. I will soon put up some posts about Facebook Groups. For now let’s look at tracking.
Social media marketing can be a great asset to your business. It can create quick boosts of traffic and get your message in front of your ideal target audience. It can also be a colossal waste of time. How do you make sure your social media strategy is worth your time? You do it with tracking.
Start by tracking yourself. Social media is designed to be addictive. The main job of Facebook, Twitter, Instagram, TikTok, and the likes is to keep you on their platform for as long as possible. It’s important that you protect yourself against their efforts to waste your time. And the best way to do that is by tracking what you’re doing on social media. It’s all too easy to convince yourself that you’re busy working on marketing and generating traffic when what you’re actually doing is procrastinating on things that would actually make a difference to your bottom line. And that’s without giving into temptation to watch cute cat videos.
Now that you know why you should track yourself, how do you go about doing it? It’s simple. You start with a plan. For example, you may decide to post three new posts per day and spend ten minutes interacting with your Facebook fans. Put it in writing and keep this paper at your desk. Don’t overthink what the plan should be. Start with what you think might work. You will evaluate and adjust as time goes by. Set a timer, especially in the beginning. Anything outside of the parameters you set for yourself should be considered leisure activity, not work, and most certainly not social media marketing.
Another great option is using automation tools. They allow you to post and share content on a regular basis without having to access the social media sites directly. Instead, you’re crafting your posts inside a different piece of software or website and the content goes out at the time and date you specified. One of the reasons why this can be very effective is because it allows you to batch your social media marketing. You spend an hour one day a week getting everything set up and you’re free to work on other marketing and product creation tasks.
Last but not least, consider outsourcing your social media marketing. Not only does it free you up and save you from the temptation of wasting time on your favourite platform, it gives you real numbers to compare. Are you generating more revenue from social media than you’re paying this person? If not, it may be time to make some adjustments to your current strategy.