Phoenix Education

Auditing and Monetizing Your Most Popular Pages

Are you looking for a quick way to boost your income? Then keep reading. What I’m about to share with you is probably the simplest and most effective strategy for increasing your bottom line. It’s something you should do regularly. Put it on the calendar and make sure it gets done. Then sit back and reap the rewards.

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Step one of this strategy is to identify your most popular pages. Don’t disregard pages like your contact page, your about page, and even your 404 error page. Most likely though, your focus should be on content pages. These will be the articles and blog posts on your site where you share your expertise or discuss a particular problem and how what you have to offer can be part of the solution.

There are various reasons why a page becomes popular. You could be ranking highly for a keyword. Or maybe you created content that’s often shared as a resource. Maybe one of your social media posts that link back to a page on your website went viral. Or maybe you have a popular pin of one of your blog posts. It doesn’t matter why these pages attract so much attention – at least not right now. It only matters that you identify them. To do this, run a report in your website analytics program.

Got that list? Great. Start pulling up two or three of the most popular pages and take a look at them. Go over each of these pages with a critical eye. The most important thing to look at is your call to action. What do you want a visitor to do after they’re done consuming your content?

Do you want them to sign up for your list? That’s always a smart choice. How easy do you make it for them to do this? The first thing to check is to make sure the opt-in form is working. Next, consider if you’re asking for too much information. Every additional piece of info – even the first name – will reduce your conversion rate. Speaking of which, what else can you do to improve it? Are you split testing different headings, different opt-in forms, and even different lead magnets? If not, make a plan to do so.

Maybe your goal is to engage with your audience via comments. Is that working for you? If not, consider reworking the call to action, or consider if you and your business would be better served if you made your visitors an offer.

If you’re already doing that, great. How is it converting? What could you do to improve this conversion? Step back and really look at the page. How can you make it work harder to earn you money? Try something. See if it works. If it doesn’t, try something else. Make these most popular pages more profitable. Then move on to the next batch of pages from that report you pulled. Rinse and repeat and then circle back in a few months and see if you can do even better.

Do You Know Where Your Traffic Is Coming From?

To run a successful business, you need a steady stream of fresh leads. These are the people you will turn into paying customers. That’s the marketing part of the equation. To get those leads, you need traffic. You need to reach out to new people on a regular basis and the most time and cost effective way to do that is by generating traffic – ideally evergreen traffic from a variety of different sources.

If you want to continue to grow your business, you should be working on getting more traffic. A wise person once said that what is measured changes. Before you can start to measure, you need to know where your traffic is coming from.

This information is important for another reason. Not all sources of traffic are created equal. If you’ve run an online business – or any business, really – you want to spend as much time and resources as possible on the ones that result in paying customers. In other words, you want to increase your traffic in a way that increases your bottom line the most.

Photo by Kaique Rocha on Pexels.com Traffic!!!

In order to do that, you need to know what sources of traffic send you the most reliable customers. You want to know who signs up for your list, thus becoming a lead. And you want to know how many of those leads convert into paying customers. You can do that by tracking your traffic, email signups, and purchases.

A great place to start is a free Google analytics account. Make sure you have one set up, and then learn how to use the various reports. Your first stop should be Acquisition / All Traffic / Source/Medium.

Focus on one channel at a time. If you can, track each visitor as he or she moves through your autoresponder program and your shopping cart. This will tell you if it’s worth spending a lot of time interacting in a particular Facebook group, or if the person you’re hiring to create and publish multiple pins per day is worth the money you’re spending on them.

Rinse and repeat for other sources of traffic. Keep an eye on what keywords are converting well for you and create more content around similar ones. Don’t be afraid to ask your customers how they found you. You can even make this an optional entry when someone fills out your order form. Again, the idea is to get as much data as possible so you can analyze it and improve your top traffic sources.

Of course this is just the beginning. Stay tuned for more ideas on making the most of your website visitors.

I love Rumi

I sat in the Cosy Pub and Restaurant in Istanbul reading Rumi as the world rolled by. Always an inspiration.

Update and reflections

Looking back, it was 23^rd June since I last posted on my blog. I was starting to think that I have just been very lazy and indifferent. The more I have reflected, the more I realise I have just been too busy!!!

Back in June I was just finishing my contract as a Physics teacher in Baku, Azerbaijan. I managed to break my laptop and so was using my school issue for everything. As we came to the end of term the school took away my laptop and I decided to buy a new one when I returned to Blighty – hence no posts.

And there we have it; back ‘home’ for the first time in years. Since 2007 I have taken teaching contracts in Qatar, Abu Dhabi, China, Kazakhstan, Gran Canaria, Morocco and finally Azerbaijan. During that time, I have also visited much of Europe, Thailand, Hong Kong, and America. Moving home meant starting again as I lost so much when I was divorced. So, car, new apartment, register with the authorities, catch up with old friends and family and get to watch Everton. Of course, coming back wasn’t easy. I needed PCR test before leaving Baku. Then 10 days isolation on return, which doesn’t really make sense to me. I had a negative test in Baku and a negative test when I got home, despite passing through airports in Baku, Kyiv, Amsterdam and Manchester (and lost my luggage). However, that is the way it is, so I went with it.

Those first 10 days I spent at my sister’s house, and I treated myself to a new laptop, Dungeons and Dragons, Necromunda and started building models from scratch. I watched lots of online videos including Erics Hobby Workshop and Wylochs Armory. I still refer to those sites for ideas.

I was also able to work in my sister’s garden. She bought a house which had been empty for a year and so the garden was a jungle! I loved it! There is something special about cutting back plants and getting your hands deep into the soil. Back to nature I suppose. Once out of isolation I was also asked to help an old friend in her garden too; so, I became a gardener!

Meanwhile I was searching for somewhere to live, and I found a great apartment on the Promenade in Southport, Merseyside. The view is fantastic across the Marine Lake and out to the Irish Sea. I am now looking to buy a place nearby as Southport is such a lovely place to live.

I decided not to return to full time teaching and so now only work part time as a Maths and Physics tutor. This has allowed me to catch up a lot on reading and writing. So, I am back to motivating myself with ‘The 7 Habits of Highly Effective People’, ‘Rich Dad, Poor Dad’ and ‘Think and Grow Rich’. These books make you think about life and help to define ‘rich’ – it doesn’t always mean having lots of money! I have also started a course on Property Investment, and I am building my Thinkific site – any hints happily accepted.

As to writing! I published my first comedy novel 10 years ago and wrote the follow up a year later – I just never got round to finishing it! My plan is to publish ‘Trans-Uranic Elements: The Dark side of Uranus’ before Christmas – someone please hold me to account on this! Then in the New Year I will be working on the third in the series, plus a reflection on my time in Baku, where everything went wrong! I am sure someone cursed me! It was War and Pestilence, Crazy women, theft and hacking of my bank accounts!

Being home means I have time to chase up on previous investments that have not performed properly – I will write about that in a separate post.

Then there was an unexpected twist in life. A friend from Morocco came to UK to visit her sisters and so contacted me too. We met up and things have moved on! Let us say I expect to spend a lot of my future in Morocco.

I have written a lot in the past about Affiliate Marketing and so I am now building on some of those ideas. As a Maths teacher I was always frustrated at not being able to teach Financial Literacy and so I am now an affiliate for Kidpreneurs – check out the link. As my sites grow there will be more of this and again, any feedback is welcome.

So, I thought I was being lazy in not keeping up with my blog. It turns out I was just being busy!

Goals – START STARTING

Everyone has their own dreams and goals in life.

But it is evident that most people just keep on dreaming and never try to do something in order to attain those dreams. They just keep on looking back and miss the opportunities as they make the same goals all over again. You need to do something in order to make your goals come true.

Do not wait for other people to encourage you to achieve your goals, but be the one to encourage and show them that you have those objectives. You can make this by the following these pieces of advice.

Do your work in efficient ways in order to avoid problems as you go along the way. These problems often spoil the activities that you are have for your goal.
Make sure that as you achieve your goal, you will not affect anybody.
Whenever unexpected troubles occur, respond to them in a professional, efficient, good manner and in appropriate time.
Take with you the learnings that you are having each time for these will help you as you attain your goals in life.

Have time to think about what your goals are. You have plenty of time in resting and entertaining yourself. Try to steal some time from those and meditate on how you can improve yourself more and your way of living.

Think like no one will be there to save you and you should be responsible enough in shaping your future and your life. You have to do something in order to improve your situation and spread effort and time to your achieving process.

Do not ever remain effortless and stagnant if you want to have a change in your life. Dream big and make sure you reach your goals.

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Goal setting – START COMMITTING

Being a goal-oriented individual will help you a lot in achieving the goals that you want in life. This term is a little old fashioned these days, but still relevant. In this series of articles our aim is to know about the main purposes of being a goal-oriented individual and of goal achievement. This may not force you organize yourself in a better way, but will surely help you attain true success and changes in life.

The term goal is defined by a state which you want to achieve together with a difference that you have been aiming for. And in order to achieve such goals, you need to make necessary decisions and take actions. Reaching your goals is significant since undergoing the process will give you useful experiences and learning which should transform you into a better person. Such transformation will open opportunities for improvement which will later lead to success.

In addition to that, one more advantage of being a goal-oriented person, is that you will develop the capability of thinking in longer terms and make more strategic decisions. It is very evident that too many people are looking at life with short terms only, often leading to bigger problems later on. On the other hand, goal-oriented individuals are usually planning long term, and practice doing things as early as their schedules will let them because they believe that time will come and their groundwork gives them advantages.

Not everyone can be flexible enough to be goal-oriented. It will not be easy for you in the beginning to decide on which goals you are going to set yourself since you will need to take a long planned time frame and make strong efforts to reach them; some people just switch off at this point and carry on lurching from crisis to crisis. While reaching your goals, you will realize that you have been a better individual and have learned many things on the journey, which you can apply all throughout the rest of your life.

Before reaching your desired goals in life, setting them up first will help you have a long term view. It lets you concentrate and focus more on the long term objectives, as it gives you the chance to think on how your present actions will affect your life in the future. The things that you are doing nowadays in order to develop yourself will surely determine who you will be and what kind of life are you going to have in the future. This is something that you should acquire as you go along with the process of attaining your goals.

Now that you know something about the goal achievement and its big significance in your life, it is the time for you to start planning and improving your life by the skills and power which you will obtain as you go through goal setting and attaining. Start practicing to be a good goal-oriented person.

Your goals – STOP FANTASIZING

Sometimes, it seems that you are living in a world of fantasy. We often use ‘Entertainment’ in order to fantasize and escape from the happenings in the real world. What is your reason behind this act of fantasizing and the implications in terms of achieving your goals?

The act of fantasizing every now and then can lead to a confused mind which is always in a clash and unruly. Whenever you fantasize something, there can be a great chance that you are going to lust after it. It is a confusion over dreams and goals. Dreams have to become goals if they are to become real.

Living in a world of fantasy will not let you have a chance to see the real world as it is. Fantasy is often driven by your fear and greed. These two factors are the reasons behind the way most people react about life. It is important to know what the causes of such greediness and fear are. If you know your reasons, you will know how to attack that conflict correctly. Fantasizing results in having certain unrealistic expectations. It provides continuity to your occurrences of pain and pleasure. You will realize that something which happens because of fantasizing is not worthy at all.

So stop fantasizing now and start achieving the real goal that you have in this real world for the real satisfaction lying ahead of you.

Goals

We all have goals; things we want to achieve, places to visit, people to see, books to write, money in the bank, property for investment, flowers to grow, distance to run, walk or cycle etc. Over the next week or so I will include a series of articles on goals and goal setting, taken from a PLR source I bought some years ago.

Free PLR is available here.

GOAL BASICS

There are already millions of words written about the setting and achieving of your goals, which are practiced by millions of people as well. However, most of the goals created are not fulfilled. Here are some great tips that will help you accomplish your goals.

1) Your goals should be original.

This doesn’t mean that such goals need not to be somehow similar or same as the other goals of other individuals. It just means that you should have your own goal, not a second hand one. Many people are practicing to have their goals based from the expectation and hopes of their cultural norms, society, parents and teachers.

Practice setting goals that are originally yours. If it is not just from you, what will it mean? Accomplishing them will not give you the happiness and fulfilment you dream about.

2) Your goals should be inspirational.

Your passion must represent the kind of goals that you have. It should not be any promise or simple wants. It must be something that will drive you to strive harder and be fulfilled as you obtain it.

Passion is that something which pushes you to do whatever it takes to achieve your goals. It keeps you on the track. It strengthens your concentration and motivates you. It is the passion that inspires you and leads you to your desired goal.

3) Your goals should be harmonious in nature.

All your goals must be according to your perspectives and dreams in life. They must not contradict one another. Recognize who and what you are. Base from it the set of activities and goals that you will have.

4) The goals of you must be realistic in nature.

The goals that you will be setting must be accomplishable within a lifetime framework.

Realistic goal doesn’t mean that you must have the usual goal of everybody. There are goals sometimes which seem unachievable for everybody but determined persons were able to do so, such as building a personal computer at home. These goals are attainable and do not let other people set your limitations.

5) Have idealistic goals.

Your goals must be based on your personal ideas, and from who and what you are as of today. They should be based on the different aspects of you; such as the environmental and physical, relationships and emotional, financial and material, ethical and spiritual, and educational and mental aspects.

Set the goals in accordance to your ideals in life.

6) Make your goals specific.

You must have a specific goal in order for you to be able to do the right attack towards it. If you want to be a rich person, define what you mean by rich.

7) Your goals should be flexible.

Several individuals miss the chances of gaining their goals because their concentration with those goals is inflexible and constricted.

8) You must visualize your goals.

Visualizing your goals in life will help you a lot and will serve as your motivation through the way. Imagining them makes them more realistic and believable. Build a vision board and put words and pictures where you will see them every day.

9) You should affirm your goals.

You must believe in yourself that the goal that you have is attainable and let everyone know about it so they can contribute to your achievement process. Keep it in your mind that if you will not believe in your goal, then you can never have it. Write them down and add them to your vision board.

10) Have a timely set of goals.

It is in time and space where everything exists. Set a specific period of time for the goals to become true.

11) You must have a list of all the goals that you want to achieve.

It has been proven through studies that people who jot down their goals have higher ability of accomplishing their tasks rather than those who only list such goals in their minds. People who don’t have a list of their goals are more likely to withdraw from the achievement process.